Expertise

TRAC Research Group is among the best custom research firms in the public and non-profit sectors. Founded in 1979, we have set the standard for objective and insightful research consulting for American non-profits. TRAC's team adds value to research and consulting projects by thoroughly investigating our client’s requirements and then following through so that the results can be put into action. Our management team includes:

photo of Craig Reed  

Craig Reed, M.S. (Bowling Green) - Executive Director

At TRAC, Craig conducts ongoing audience and pledge research, and manages day-to-day operations at TRAC’s offices in Tucson. In 2006 he managed TRAC’s acquisition of PubTV Online. Craig has worked in the field of communications research since 1985. His work experience includes audience analysis at PBS, people-meter research at Arbitron, and membership modeling at Target Analysis. Craig has also worked at the National Geographic Society and BizRate.com.

photo of Kristen Kuebler

Kristen Kuebler, PhD (Oxford) - Director of Client Services

As Director of Client Services, Dr. Kuebler has been responsible for analyzing ratings, pledge, and carriage data for more than 10 years and provides programming advice to PTV stations. Kristen has also worked on many of TRAC’s national research projects on viewing and pledge (i.e., CPB/TRAC Media Ethnic Philanthropy Study, CPB/TRAC Media Ethnic Viewing Studies, Lapsed Member Research, etc.). Kristen has conducted qualitative research for public television stations around the country, particularly in-depth laddering interviews with members and core viewer panels.

photo of Keith York

Keith York, M.S. (San Diego State University) - Director of Business Development

For 15 years Keith led programming, local production and multiple fundraising programs at one of the nation's top-rated public television stations. He also spent a decade teaching mass communication courses at SDSU. Keith then honed his fundraising skills in a senior development position at UC San Diego, the nation’s 5th rated public university, prior to joining TRAC to lead its new research initiatives.
photo of Denise Mogge

Denise Mogge, MLS (University of Arizona) - Research Specialist

Denise received her Masters of Library Science from the University of Arizona and worked as a systems librarian at North Carolina State University Libraries for the first part of her career. She has worked at TRAC Media Services for the past 15 years as a research specialist and analyst and has utilized her research and librarian skills for research projects in such areas as Ethnic Philanthropy, Lapsed Member Research, and literature review research papers and projects.

Denise also participated in numerous lit review projects while working at the University of Arizona’s Main Library. She was active in the Student Librarian Association (secretary) and the American Librarian Association.
photo David LeRoy

David LeRoy, PhD - Founder

Dr. David LeRoy received his doctorate from the University of Wisconsin in 1969. He taught at Wisconsin, Florida State University and the University of Houston. Dr. LeRoy's research interests are in empirical analysis of audience behavior and donative behavior. He has published a number of books, academically oriented research articles and numerous research reports for clients and national associations.
photo of Judith LeRoy

Judith LeRoy, PhD - Founder

Dr. Judith M. LeRoy received her doctorate in Psychology from the University of Wisconsin in 1972. She worked at Time Warner Cable in Houston and also managed a Pacifica radio station and taught at Florida International University before founding PMN TRAC (now TRAC Media Services) in 1979. Dr. LeRoy has published extensively in the area of non-profit research.