Our Mission & History

To provide innovative research and strategy that enables our clients to better understand and serve their communities.

TRAC Research Group began by providing custom research and consulting for public television stations in the late 1970s. In the early 1980s TRAC moved into audience analysis and in the mid-1990s donor research services were added to the list of products. In the 2000s we offered community and educational listening projects, and today we continue to expand into the education and non-profit arenas. Our sister company is TRAC Media Services. More information can be found at www.tracmedia.com.