TRAC is a full-service company providing custom research solutions for the non-profit and public sectors. We excel at scoping out problems, creating innovative designs, managing complex projects, analyzing data, communicating results to clients and stakeholders, and turning research results into intelligence that helps clients make the right decisions. Our core research competencies center on the needs of our clients and the continually emerging developments that impact their work. Along with methodological staples such as focus groups and telephone surveys, we have moved into newer areas such as online research and reporting, and community engagement research. Growing our research capabilities allows us to make even greater contributions to our clients’ goals. We work with clients in many different ways and offer the following types of customized studies and consulting:

  • Analysis of existing data/secondary research
  • Community engagement research
  • Competitive intelligence
  • Loyalty evaluation
  • Market potential and penetration
  • Measuring attitude, perceptions, awareness and use
  • Monitoring trends
  • Pricing evaluation and strategies
  • Program/Product development or improvement
  • Segmentation and profiling: Demographic, psychographic, technographic
  • Strategy consulting
  • Testing of concepts, programs, products
  • Tracking studies

Learn more about our methodological expertise by clicking the links below: